The Photographer
A Blend of Elegance and Storytelling
My ROLE:
Content Strategy, UI/UX, Framer Development
Before We Begin — A Question
HighLevel is a white-label CRM + marketing automation platform.
The Trigger — When the System Hit Its Ceiling
Three pricing boxes were trying to contain a market that needed twenty.
Impact
Product Images
Project Overview
We focused on merging visual appeal with functionality by understanding Oliver Hayes' style and goals. The website's clean, modern layout emphasizes his photography, with intuitive navigation and responsive design for accessibility on all devices.
Approach
Fashion shooting in the studio
We adopted a user-centric design methodology, which involved extensive research, iterative design processes, and close collaboration with Oliver to ensure the final product aligned with his vision. From initial concept development to the final launch, our focus remained on creating a platform that not only showcases his work beautifully but also enhances user engagement and brand identity.
The design process began with a comprehensive discovery phase, where we analyzed the competitive landscape and gathered insights into the target audience's preferences and behaviors. This informed the creation of detailed wireframes and prototypes, which were iteratively refined based on feedback from Oliver and usability testing sessions.
Process
By leveraging a combination of design thinking, agile methodologies, and collaborative feedback loops, we ensured that each stage of development was aligned with Oliver's artistic vision and business objectives.
The design process began with a comprehensive discovery phase, where we analyzed the competitive landscape and gathered insights into the target audience's preferences and behaviors. This informed the creation of detailed wireframes and prototypes, which were iteratively refined based on feedback from Oliver and usability testing sessions.
The design philosophy emphasizes minimalist elegance, ensuring Oliver's photography stands out, with user-friendly navigation, responsive design for all devices, a clear visual hierarchy, and consistent branding to reinforce the studio's professional image.
Design Philosophy
Final Design
The final design of portfolio combines minimalist elegance with functionality, featuring intuitive navigation and responsive layouts to showcase Oliver Hayes' photography prominently, while maintaining consistent branding and enhancing user engagement.
The final design of effectively showcases Oliver Hayes' photography through a clean, minimalist layout, featuring intuitive navigation and responsive design to ensure accessibility across all devices, while maintaining brand consistency to reinforce the studio's professional image.
Features Explained
Challenge
VS
We agreed to ...
Achievements
"Collaborating with Mark Ashton and his team was a seamless experience. Their expertise in web design beautifully showcased Oliver Hayes' photography, creating a stunning and intuitive portfolio that perfectly reflects his artistic vision."
